Business Rate Card
Rate Card
Every TSJ price is public. Understand our budget structure before you reach out. Every engagement is built on editorial architecture from a former Nikkei journalist and native-team production tuned for Western audiences.
Why we publish this
Peer publications like Japan-guide.com publish their rate cards openly. TSJ does the same so that you can judge budget fit before reaching out.
Prices are tax-excluded. Sho tier scales upward with scope. Chiku + option combinations can be arranged as bespoke packages.
Audience value (Japan-guide model)
TSJ's audience: 41,000 Instagram followers, 4,740 YouTube subscribers, 75% via web.US 29% / Australia 10% / Singapore 5.5% / UK 4% — heavily English-speaking. Our "discerning traveler" (affluent US women 35-64, HHI $150K-250K+) engages with TSJ while actively planning a Japan trip.We sell the audience state (pre-purchase intent), not the raw audience size.
Sho
Video + article production (Flagship)
From JPY 3,000,000Includes
- · YouTube long-form × 1-3 (on-site coverage, Liza on camera, TSJ pro videographer)
- · Articles × 1-3 (TSJ editorial voice, "Relatable Expert Peer" tone)
- · Instagram Reels + Stories, ongoing
- · Featured placement on the TSJ site
- · Full secondary usage rights
- · Custom analytics report
- · Dedicated team + producer
For
For 3-month rolling campaigns, prefectural DMOs, major hotel brands, flagship product launches
Chiku
Reel series (TSJ original)
From JPY 1,500,000Includes
- · Instagram Reels × 3-6 (Liza on camera, Cultural Expertise or Hidden Gems pillar)
- · Collab posts (appearing on your IG account as well)
- · Ongoing Stories placement
- · Extended analytics report
- · Full secondary usage rights
For
For mid-size hotels, restaurant groups, regional tourism boards, ongoing campaigns
Bai
Article production (on-site coverage)
From JPY 1,800,000Includes
- · Articles × 1 (on-site coverage; edited by Gabriel + Taylor + Caiti)
- · Placement in the TSJ News category
- · Full secondary usage rights
- · Analytics report × 1
For
For one-off PR, regional tourism first tests, entry-level engagements
Site banner advertising
| Type | Price | Detail |
|---|---|---|
| Banner ad (period-guaranteed) | From JPY 150,000 | Home page banner slot, guaranteed for a defined display period. |
| Random banner ad (impression-guaranteed) | From JPY 500,000 | All non-home pages, guaranteed impression count. |
Add-on packages
Add-ons attachable to Sho / Chiku engagements, plus items available as standalone orders.
| Type | Price | Detail |
|---|---|---|
| SNS reel post (option) | From JPY 600,000 | 4 platforms (IG/YT/TikTok/FB) × 1 post. Add-on for Sho or Chiku engagements. |
| SNS still image post (option) | From JPY 300,000 | 2 platforms × 1 post. |
| Short-form vertical video | From JPY 300,000 | 30 seconds and up, delivered separately for your own SNS use. |
| YouTube Sponsored (TSJ original) | From JPY 1,000,000 | 20-30 second sponsored segment within a Liza video. |
| Article (no on-site coverage, client-provided copy) | From JPY 800,000 | Your finalized English copy polished in the TSJ editorial voice and published. |
Get Started
Start with a 15-minute intro call
Free consultation to build the right tier + option combination for your product, region, or brand.
Rate card v1.0 — Last updated 2026-07-25 · Prices subject to change based on scope